WhatsApp is a major communication and business platform in a lot of emerging markets.Ībraham Leno is in Kigali, Rwanda.
“Well, the internet is pretty slow in my city, right? So you find that websites are not exactly readily available and the data tariffs are really high, so people prefer buying WhatsApp bundles and Facebook bundles because they are cheaper and affordable,” Mkwemba said. WhatsApp is a lifeline for business in a way that websites and even phone lines are not. “So people couldn’t place their orders, so I lost about five customers, which is a lot for me,” she said.
Mkwemba’s customers reach her on WhatsApp and Facebook - and both were down at peak ordering time. She takes orders the night before school, “and after school, I can deliver to people’s offices,” she said. She’s a public health student but has a side business selling stuff like cups and juice bottles. If you need kitchen supplies in Harare, Zimbabwe, Norlene Mkwemba is your woman. The outage, for much of the planet, was no joke.
For many parts of the world, WhatsApp isn’t just some other way to text, it’s the primary way to communicate and even do business. But let’s talk about another Facebook property that went offline, WhatsApp. Monday’s outage of Facebook and its Instagram platform meant fewer memes shared, for sure, and may have cost Facebook millions in revenue.
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